LAUREL, Md. — In an unprecedented move, the sponsors of the four largest U.S. regional drycleaning and laundry trade shows are collaborating to revise the schedule as a means to strengthen the exhibitions, show organizers say.
The South Eastern Fabricare Association (SEFA), California Cleaners Association (CCA), Southwest Drycleaners Association (SDA) and the Pennsylvania Delaware Cleaners Association (PDCA) are co-branding their events and working together on marketing agreements but the shows will still run independently and retain their local flair, according to a press release announcing the development.
Moving forward, the groups have reduced the number of live equipment shows from the traditional four presented during non-Clean Show years to two: Drycleaning & Laundry Expo East and Drycleaning & Laundry Expo West.
SEFA President Randy Parham called the decision “a great move for the industry” that organizers “think will only strengthen each show.”
“These shows are important. Without them, the typical dry cleaner doesn’t have access and the opportunity to see all the new and innovative products and services,” he explains. “By reducing the number of shows from four to two, we have made it easier for exhibitors to commit to exhibiting and having a much bigger presence. We will be able to showcase the best of the industry.”
This year, Kissimmee, Florida, will host DLExpo East on June 7-9 at the Gaylord Palms Resort and Convention Center. Las Vegas will play host to DLExpo West on October 4-6 at the Horseshoe Resort and Casino.
In 2026, DLExpo East will move to the Baltimore/Washington area, and DLExpo West will convene in Texas. Options for 2028 and beyond are still being explored.
Besides live equipment exhibits, the Expos will feature educational sessions and networking opportunities, all designed for the everyday cleaner to get a chance to experience the industry’s best and to explore ways to run their businesses more efficiently, productively and profitably. With a greater anticipated attendance, the Expos will have more resources for bringing in speakers and leaders to share their stories.
CCA Convention Chair Toran Brown says it’s an exciting opportunity for the entire industry: “I think limiting the shows to only two, an East Coast one and a West Coast one, each of the shows will be bigger, have a greater attendance, and will be a better experience for everyone.
“With all the changes in the industry, we really feel four shows was just too much, and we all feel the excitement, attendance, and the exhibitors were being diluted.”
Anyone interested in learning more about the Expos may visit their website at DLExpo.org.
Have a question or comment? E-mail our editor Bruce Beggs at [email protected].
